PSS Value Transformation: From Mass-Manufactured Vehicles to Provision of Mass-Customized Services – A Case Study of Designing and Prototyping Customized Digital Services for SAIC Motor in China
نویسندگان
چکیده
Abstract This work focuses on exploring how to transform the PSS strategy through conceptual design and prototyping a way in which different stakeholders case car company – SAIC Motor can experience give feedback strategy, analyze impact of process customized digital service traditional Chinese company. Also, discusses increase value for overall system.
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ژورنال
عنوان ژورنال: Proceedings of the Design Society
سال: 2022
ISSN: ['2732-527X']
DOI: https://doi.org/10.1017/pds.2022.120